Founded by Michael Wilson-Grice, Gricey was created from a passion for style and a drive to redefine everyday essentials.

Born in Liverpool, the brand reflects Michael’s eye for detail and his belief that clothing should be as versatile and confident as the people who wear it. Years of exploring fashion trends and understanding what’s missing in the market led to the vision behind Gricey—modern staples that combine comfort, quality, and effortless style.

Gricey is a non-seasonal brand, built to elevate your wardrobe all year round. With a focus on premium fabrics and sharp, clean fits, every piece is designed for real life—whether that’s a coffee in the city, a night out, or simply owning your everyday look.

Drawing inspiration from contemporary streetwear and timeless classics, Gricey creates clothing that feels as good as it looks. It’s for those who value style without compromise.

OUR PROMISE

At Gricey, our mission is to redefine everyday style, making premium-quality clothing accessible. Every piece is created with you in mind — timeless designs that make you feel confident, comfortable, and ready for anything.

Gricey was born from a passion for great style and a belief that quality should never be out of reach. We are committed to transparency, thoughtful design, and creating only what feels right — no fast fashion, no compromise.

WHERE THE JOURNEY BEGAN

The vision for Gricey was never about chasing trends—it was about raising standards. From day one, we set out to create clothing that blends timeless design with uncompromising quality. Every piece is crafted from premium, responsibly sourced fabrics and built with attention to detail that mass production simply can’t match.

Our commitment to excellence means slower production, higher standards, and garments designed to last season after season. Gricey was born to stand apart from disposable fashion—offering refined essentials that feel as good as they look and carry the confidence of true craftsmanship. This is clothing with purpose, made to be worn, lived in, and valued.

A SHIFT IN STYLE

Gricey began as more than just a clothing label — it was a shift in mindset. Moving away from trend chasing, we focused on designing a wardrobe built to last, using premium materials and thoughtful details. The goal? To create clothing that works as hard as you do, season after season.

THE DESIGN STAGE STARTED

With a clear vision of style and quality, Gricey began with careful research and inspiration. Drawing from favourite wardrobe staples and timeless pieces, we collaborated with skilled designers to create the foundation of the Gricey collection — clothing that blends durability, comfort, and a refined aesthetic.

THE NAME WAS FOUNDED

The name Gricey carries personal meaning — inspired by heritage, individuality, and the drive to stand apart in a crowded market. It reflects the spirit of our brand: bold yet timeless, approachable yet premium.

THE COLLECTION IS CURATED

Every Gricey piece is the result of months of back-and-forth over fit, fabric, and finish. From early sketches to the final stitch, our focus has never shifted from creating clothing you’ll want to wear again and again. Each detail, from the cut to the hardware, is chosen with intention.

THE BRAND HAS BEGUN

After dedicated development, Gricey has arrived — built for people who value quality, style, and longevity. Our journey is just beginning, and we’re excited to grow alongside a community that shares our vision.